Adyen Greenroom in NYC was a global, invite-only event created for senior stakeholders, customers, partners, and industry leaders to engage in open conversations about the future of global commerce.
The event explored key themes shaping the industry, including global expansion, fraud evolution, money movement, and the rise of agentic commerce. Through keynote moments, panel discussions, and intimate exchanges, Adyen shared its perspective on how businesses can prepare for what’s next: from maintaining customer relationships in new AI-driven transaction channels to building trust, reducing fragmentation, and staying in control of their commerce infrastructure.


For this project, I had the privilege of being part of an amazing creative team that shaped the full brand identity for the event. Together, we translated complex, future-facing themes into a clear and cohesive visual experience: one that felt premium, thoughtful, and connected across every touchpoint. From the logo and print materials to digital presentations, animations, and spatial design, the work was designed to support a senior-level environment while making the event’s ideas feel accessible, engaging, and memorable.