In the start of 2024 I partnered up with VanMoof to help launch their next chapter, VanMoof 2.0. We had to develop an online campaign for the newly-refined S5 & A5, highlighting the cutting-edge technology that sets these bikes apart in the industry. We focused on showcasing the three most essential unique selling points, all designed to create a freeing and invigorating ride.

The creative emphasises a seamless riding experience, intuitive usability, and effortless design. To bring these elements to life visually, we created playful typographic animations that vividly illustrate each unique feature.